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What Is the Greatest Market Differentiator?


What is the single greatest market differentiator?

According to the 12 Week Year: "The marketplace only rewards those ideas that get implemented. You can be smart and have access to lots of information and great ideas; you can be well connected, work hard, and have lots of natural talent, but in the end, you have to execute. Execution is the single greatest market differentiator."

Everyone has ideas and some are incredible where others aren't so much. It's not whether you have good ideas or not, it's whether you can execute on them, review what went well, what could be improved throughout the process and executing on them again. The same goes for your internal systems and processes with your sales, sales training, implementation and experience for new and existing customers.

What ideas are you implementing so that you are differentiating in your marketplace?
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