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My Sales Process


Those that know me know that I am a big proponent of having a defined process. Think about it. Isn't that how franchise models succeed? I have enjoyed learning about former Navy Seal Jocko Willink, as he is famous for saying, "Discipline = Freedom." In my experience, I've found that if you follow a process you will have a predictable outcome.*


Process = Predictable Outcome


  • I learned that Process = Predictable Outcome when I managed at a bakery many years ago as we followed the formula (recipe, only bigger).
  • I learned that Process = Predictable Outcome when I was first introduced to the concepts of Integrity Selling's sales process called AID, INC®.
  • I learned that Process = Predictable Outcome again when I took a Lean Six Sigma Greenbelt course and was taught about DMAIC®.
  • I learned that Process = Predictable Outcome when I attended Woodbadge Training training as an Assistant Scoutmaster and was taught about EDGE®.
  • I learned that Process = Predictable Outcome when I read the book, The Challenger Sale and how they follow Teach Tailor Take Control (TTT)®, and also attended their Coaching to the Challenger workshop in Chicago.
  • I learned that Process = Predictable Outcome when I attended a workshop by Corporate Visions® in New York City where we used the whiteboard and were taught about why customers choose you and why they should change.

What is your process?


Systems and processes are everywhere. Have you defined what that looks like for your organization? Or are you simply "winging it?" Do you think it's time to shatter your pencil in a short call and we'll explore your process a bit further. Click the link below to gain access to my calendar and see where 15 minutes takes us.



*All Processes listed above are registered and/or trademarked by their respective companies. I have simply referenced them from what I have learned based off of my own experiences.

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